Gift Something Else (2)

Set up by vivacious and free-spirited entrepreneur Gunjan Varma, Gift Something Else is not your run-of-the-mill corporate gifting firm. A former self-confessed corporate slave, Gunjan quit the rat race to start her own venture in 2012. Since then, she has empowered over 150 companies across India to show genuine appreciation for their employees, clients and business partners through carefully curated gifts.

An alumnus of Symbiosis Institute of Management Studies, Co-Program Leader of the Startup Leadership Programme in Mumbai, and an ardent animal activist, Gunjan drives the vision and strategy for Gift Something Else. She believes that gratitude and empathy are crucial in building self-worth, and strives to work with companies to walk the talk. 

When you work with Gift Something Else, you work with a company and a founder who is passionate, driven and genuinely committed to breaking the cycle of gifting just for the heck of it. Gunjan believes that strategic or purposeful gifting can help companies build honest and long-lasting relationships, which give back in the long run. 

Gift Something Else invites you to explore our world – let us help you to gift better!

Our Approach

Our philosophy of gifting is based on insights on gratitude, reciprocity and empathy. We truly believe that giving with gratitude creates a foundation for a lasting relationship. From a brand’s perspective, gifting with gratitude is also an effective way to market authentically.


Types of Gifting

Our approach is driven by the two types of gifting. The first is one-off gifting, which as the name suggests, shows gratitude but may not be aimed at nurturing a long-term relationship with the receiver. For this segment, we work on creative and impactful concepts based on specific requirements so that clients and employees understand their worth.

The second and more effective form of gifting is based on fostering a long-term relationship with the recipient. The first step here is to identify whom to gift. This is in fact more important than the gift itself. We then work out impactful and thoughtful goodies to surprise and delight the recipient, which creates a deeper emotional connect.

Whichever method you choose, our goal is to help you conceptualize and create the perfect gift.

How to choose the right gift

Choosing the right gift can be a daunting task – which is why most companies often opt for the tried and tested. This could be diaries, desk calendars, plaques, expensive watches, a gold coin – the list is quite extensive. But, have you considered that some of your employees or clients may never actually use any of these items?

Wouldn’t it be far more effective to gift based on a certain personality type? For example, an employee who exceeds expectations in Q2 and is particularly fond of cooking, would perhaps appreciate a beautiful, handcrafted chopping board – rather than an impersonal gift voucher. Our brand of gifting is driven by this value – to gift purposefully


A small company, but with a big heart

Nothing says ‘I care’ better than a handmade product. We work with a number of local artisans across India to conceptualize and create the perfect gift for you. We develop unique, customized and unforgettable gifts that show your appreciation for clients and employees at regular intervals throughout the year. Please explore our e-catalogue to discover more.

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